PathScale, Inc.
Director of Product Marketing
Mountain View , California, Jan 2005 - April 2006
Venture-funded startup that develops high-performance interconnect ASICs and adapter cards for InfiniBand clusters, a 64-bit compiler and MPI development tools
- InfiniPath HTX and PCIe InfiniBand Linux Cluster Interconnect
- EKOPath 64-bit Compiler Suite
- OptiPath MPI Development Tools
Acquired by QLogic (NASD: QLGC) for $109 million in cash in April 2006
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InfiniPath HTX Adapter |
InfiniPath PCIe Adapter |
Performed the following functions throughout my tenure:
Product Marketing (outbound)
- Launched two InfiniBand (HTX and PCI Express) adapter product lines into the High Performance Computing market
- Recruited and managed channel partners worldwide
- Managed internal lead generation programs and joint programs with channel partners
- Developed customer references, white papers, case studies, data sheets and other collateral
- Developed and maintained website messaging, content, and presence
- Executed worldwide tradeshow participation (US, Europe and Asia)
- Led the customer and partner communication programs
- Drove PR/AR activities
Product Management (inbound)
- Developed strategy and positioning for the InfiniPath HTX and PCIe InfiniBand adapter cards and their software stacks
- Developed and maintained the competitive analysis and created corporate presentations for customers, partners, press and analysts
- Created and delivered field sales training for resellers and channel partners
Business Development (pre-sales)
- Persuaded motherboard manufacturers to launch over one dozen products with HTX expansion slots
- Convinced resellers, channel partners and switch vendors to put HyperTransport -enabled products on their standard pricelists
- Participated in obtaining a round of venture funding
Chairman, Marketing Working Group, HyperTransport (HT) Consortium
- Planned and executed the launch of HT3, the industry standard for HT-based products
- Led the development and execution of programs to engage members in joint marketing and lead generation activities
- Furthered the development of the HT ecosystem
Background:
PathScale's mission is to accelerate the performance of applications on Linux clusters. The company was funded to capitalize on the convergence of three macro trends: 1) the economic advantage of clusters over SMPs would continue, 2) The widespread adoption of multi-core processors from Intel and AMD, and 3) The deployment of Linux in commercial enterprises.
Companies that removed impediments to Linux cluster performance would be able to capitalize on these trends. PathScale developed several products aimed at overcoming the key performance inhibitors for clusters:
- Application Scalability - Product: High-Performance cluster interconnect ASIC and adapters to improve overall cluster performance
- Application Efficiency - Product: High-Performance 64-bit compiler suite to improve the performance of each node in the cluster
- Difficult to Program for Clusters - Product: MPI development and analysis tools (not released) to make it easier to deploy well-written parallel applications
By first going to market with a compiler suite, the company was able to establish a brand for quality and high performance, a channel that sold into the same customers as the interconnect, and expertise in application performance that made its way to the interconnect silicon.
The success of the products, strategy, and company are all validated by the acquisition by QLogic, and S&P 500 company, for $109 million in cash. QLogic acquired proven technology in an adjacent market that had the potential to compete with its core business.
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